United Kingdom: Last year, UK households logged over 12 million hours on mobile games, a jump of 18 % from the previous year. That’s more time than the average Brit spends watching TV in a week.
Mobile Gaming Is Turning the UK Entertainment Scene on Its Head
In the last three years, the average UK household has spent more than 18 hours a week on mobile games, eclipsing traditional TV time by about 12 minutes. That shift is not just a number; it’s reshaping how people discover, consume, and pay for entertainment.